Profiling in Hospitality Marketing: What It Means for Cavallino d’Oro Guests

Profiling in hospitality marketing can sound technical, but it directly affects how you experience cavallino.it—from the relevance of offers you see to the control you have over your data. This guide explains what profiling in hospitality marketing is, how it’s applied for Cavallino d’Oro guests, the safeguards in place, and the simple steps you can take to manage your preferences.

By the end, you’ll understand the basics, know your rights, and have practical actions you can follow right away.

What is profiling in hospitality marketing?

Profiling in hospitality marketing is any automated processing of personal data used to assess, analyze, or predict aspects about an individual. In practice, this can involve using information collected online to tailor communications or measure the effectiveness of marketing.

At Cavallino d’Oro, profiling is defined as automated processing used to assess, analyze, and predict certain aspects of a natural person, and for these marketing activities the hotel has signed agreements with third parties.

Why it matters

• It can make communications more relevant to your interests.
• It helps measure which messages or pages are most useful to guests.
• It gives you clear choices about how your data is used.

How profiling may be used for Cavallino d’Oro guests

Cavallino d’Oro engages in marketing activities that may include profiling and works with contracted third parties bound to privacy and safety standards equivalent to those the hotel applies. In this context, the following tools and practices are relevant:

Analytics and advertising effectiveness

• Google Analytics (IP-masking enabled): Used to analyze website usage in an anonymized way. The site can evaluate and analyze AdWords data and the DoubleClick cookie for statistical purposes. You can opt out via Google’s browser add-on: https://tools.google.com/dlpage/gaoptout?hl=gb or manage ad settings at https://adssettings.google.com/?hl=gb.
• Google Ads Conversion Tracking: When you click a Google ad, a short-lived conversion cookie can help compile aggregated statistics about ad performance. You can disable this cookie in your browser settings if you prefer.

Cookies and technical logs

To operate the site and improve navigation, systems may automatically collect technical data, such as:

• Browser type and version
• Operating system
• Referrer website
• Pages visited on cavallino.it
• Date and time of access
• IP address

You can configure your browser to block or delete cookies. Note that some features may not function correctly if cookies are disabled.

Collaboration with third parties

• Third-party providers are contractually obliged to apply the same privacy and safety standards.
• Email addresses made available to them may be encrypted (hashed) within technical agreements.
• If data must be transferred outside the European Economic Area (EEC) due to server or supplier location, appropriate safety standards are ensured.

What data might be involved when you interact with cavallino.it?

Different services involve different data. Here are common touchpoints:

• Contact form: Mandatory fields (marked with an asterisk) enable the team to process your request. Submitting the form implies acceptance of data treatment; data are stored only for the time needed to handle your query.
• Newsletter: You can voluntarily subscribe by entering your email. You can unsubscribe anytime using the “Unsubscribe/Disiscriviti” link included in every newsletter; your email is then deleted from the mailing list.
• Online vouchers: Voucher purchases are processed via software supplied by ADDITIVE s.n.c. Personal data for vouchers are handled and stored within the European Union in line with GDPR requirements.
• Website security: Personal data transmitted through the site are protected with SSL encryption (look for the padlock icon in your browser).

Service-related data sharing (not for marketing)

Some data sharing is necessary to deliver services and is distinct from marketing profiling. For example, issuing the Guest Pass requires transmitting your personal data to the Mobilitätskonsortium (VAT Nr. 02735170215), which acts as cardholder and autonomous data controller. The legal basis for this processing is Article 6(1)(b) GDPR (performance of a contract). For information, you can write to privacy@moko.bz.it.

Benefits and potential effects for guests

While the specifics depend on your interactions, profiling in hospitality marketing generally aims to:

• Provide more relevant information (e.g., updates aligned with your interests).
• Reduce noise by limiting unrelated messages.
• Improve site experience through insights into what guests find most helpful.
• Support responsible frequency of communications based on aggregated performance.

Equally important are your choices and controls, outlined below.

Your rights and how to control preferences

You have comprehensive rights regarding your personal data and clear tools to act on them.

Your GDPR rights

• Right to information & access: Ask whether your data are being processed and obtain details about purposes, categories, recipients (including outside the EEC), retention, and sources.
• Right to rectification: Request immediate correction of inaccurate data.
• Right to erasure: Ask for deletion under applicable conditions.
• Right to object: Object at any time to processing based on your situation—this includes profiling for marketing purposes.
• Right to data portability: Receive your data in a structured format and request direct transfer when technically feasible.
• Automated decisions, including profiling: You can contest automated processing that produces legal or similarly significant effects.
• Right to withdraw consent: Withdraw consent to data treatment at any time, where consent is the legal basis.

Practical controls you can use now

1. Manage cookies in your browser:
   • Block third-party cookies.
   • Clear existing cookies.
   • Set site-specific preferences. Note: disabling cookies may limit certain site functions.
2. Opt out of Analytics measurement:
   • Install the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout?hl=gb
3. Adjust ad personalization:
   • Visit Google Ad Settings to manage personalization and the DoubleClick cookie: https://adssettings.google.com/?hl=gb
4. Control email marketing:
   • Use the Unsubscribe/Disiscriviti link in any Cavallino d’Oro newsletter to stop future emails; your address is deleted from the list.
5. Choose service participation thoughtfully:
   • For items like the Guest Pass, data are used to provide the service; review program details if you prefer to limit information sharing to strictly necessary services.
6. Contact the data controller:
   • Owner of the Treatment: Nima Demetz GmbH, Str. Petlin 35, I–39046 Ortisei Val Gardena (BZ), VAT no. IT00859260218
   • Tel: +39 0471 706337
   • Email: info@cavallino.it

Quick answers (for fast lookups)

• Does Cavallino d’Oro use profiling in hospitality marketing?
  Yes. Profiling is defined as automated processing to assess, analyze, or predict certain aspects, and the hotel has agreements with third parties for such marketing activities.

• Which analytics and advertising tools are in use?
  Google Analytics with IP-masking is used, and AdWords/DoubleClick cookie data may be analyzed for statistical purposes. Google Ads Conversion Tracking may place a cookie after ad clicks.

• How can I opt out?
  Install the GA opt-out add-on, adjust Google Ad Settings, manage cookies in your browser, and use the unsubscribe link for newsletters.

• Is my data secure on cavallino.it?
  Yes. The site uses SSL encryption to protect personal data.

• Who is the data controller?
  Nima Demetz GmbH, Str. Petlin 35, I–39046 Ortisei Val Gardena (BZ), Tel +39 0471 706337, info@cavallino.it.

• Who processes online voucher purchases?
  ADDITIVE s.n.c.; related personal data are handled and stored within the EU in accordance with GDPR.

Practical takeaways for guests

• Be proactive: review cookie settings and opt-out tools if you prefer fewer tracking technologies.
• Use the newsletter’s unsubscribe link anytime to stop emails instantly.
• Remember that some data use is necessary to deliver requested services (e.g., Guest Pass issuance under Art. 6(1)(b) GDPR), which is separate from marketing.
• Keep your details accurate: request corrections to ensure communications are relevant and compliant.
• If you have questions about profiling or want to object, contact the data controller directly.

How this relates to your stay at Cavallino d’Oro

Cavallino d’Oro combines a 700-year heritage with modern comforts like a rich breakfast, a small wellness area in the historic cellar, and a quiet, central location in Castelrotto’s pedestrian zone. As you explore our rooms, breakfast offering, and Alpe di Siusi activities—or consider half board served next door at Hotel Villa Kastelruth—profiling in hospitality marketing helps ensure that what you see and receive from us aims to be timely and useful, while giving you transparent choices at every step.

Conclusion

Profiling in hospitality marketing at Cavallino d’Oro is designed to make your digital experience more relevant, measure what works, and respect your choices. You have powerful rights, simple opt-out tools, and secure channels to engage with us on your terms.

Ready to shape your experience? Adjust your preferences, subscribe or unsubscribe from the newsletter as you wish, or contact us at info@cavallino.it. If you’re planning your next trip, explore our rooms, wellness, and Alpe di Siusi tips—and enjoy a stay that’s as thoughtful online as it is on site.